Better Balance – Focuses on fresh clean eating

  • With this plan you will learn to control your eating through awareness and not as much weighing and measuring. This is a great choice for someone wanting to prioritize healthy eating and focus on fresh, whole food options.
  • It provides additional flexibility by providing 200+ Zero BITE foods, plus you can carry over up to 4 extra daily BITES to use later in the week
  • Considers Calories, Sat Fat, Sugar & Protein

Keeping Keto – Focuses on appetite control

  • At the heart of it, Keto is a low-carb, high-fat diet that shares many similarities with Atkins or other low-carb diets. 
  • It involves drastically reducing carbohydrates and replacing them with fat which helps to put your body into a metabolic state known as ketosis.
  • With a focus on "net-carbs", Macro allowances are set at 'Fat' = 70%, 'Net Carbs' = 5%, 'Protein' = 25%

Sugar Smart – Focuses on limiting sugar

  • The Sugar Smart plan focuses on helping you kick those sugar laden foods to the backseat. This can be very beneficial to anyone wanting to really reduce their overall sugar intake and lessen the grip those foods have on your weight and your lifestyle.
  • Lean proteins are discounted in this plan while sugars and fast food are higher in BITES.
  • Considers Calories, Sat Fat, Sugar & Protein

Conquer Cravings – Focuses on portion control

  • Want to be accountable for everything including fruits and most vegetables? This plan is for those people who want to track everything consumed.
  • Satisfy your cravings by learning to control your portion size of them
  • Considers Calories, Total Fat & Fiber

Carb Conscious – Focuses on limiting carbs

  • Want a balanced plan with all but a few fruits and vegetables being "free"? This plan will help you lower the amount of simple carbohydrates eaten.
  • This is the only plan to consider carbohydrates in its equation but it does not penalize you for having them
  • Considers Total Fat, Carbs, Fiber & Protein

Calorie Command – Focuses on accountability

  • Want to just go completely straight forward? Everything counts on calories - yes, even your lettuce and tomato! 
  • Based on good old-fashioned calorie counting


Each day you start off with a balance made up of your Daily, Weekly and Activity BITES. How you spend those BITES each day is completely up to you and will usually differ from day to day.

Let’s say you know you want to treat yourself on the weekend.

To make sure you have the BITES to do so - you could do a bit more activity each day to earn some BITES which are then deposited into your “savings” or you give up a glass of wine or a nighttime snack from your weeklies to save for your treat.

When the weekend comes, you know exactly how much you have to “spend” and you can use these guides to help you make the choice easier!